The real key to making money in your sleep?
Simple: it’s an awesome sales funnel.
Making passive income is the dream for most online entrepreneurs. And it’s not just smoke and mirrors! It can happen for you too, with the help of a great sales funnel.
So maybe you’ve set up a sales funnel already. But it’s not converting. The sales just aren’t rolling in the way you want them to.
So what’s the problem?
The truth is that some sales funnels can actually harm your business.
A sales funnel leak loses those customers you worked so hard to find in the first place.
A leaky funnel might be creating confusion. It might be giving off the entirely wrong impression about your business and attracting the wrong people! And it’s definitely not turning anyone into a buyer.
If this sounds familiar, first off – relax!
Looking at the entire funnel and trying to figure out what went wrong can be overwhelming.
But there are some common leaky sales funnel problems that are actually quite simple to fix.
Today, we’re walking through five of the most common sales funnel mistakes and showing you exactly how to fix them.
How To Fix A Sales Funnel Leak
Problem 1: Not Enough Traffic
You could build the most compelling air-tight sales funnel in the world–but if no one’s visiting your page, it’s not going to do you a lick of good!
Selling in the online world requires getting new eyeballs on your stuff. You need to keep on attracting more and more people in order to make consistent sales.
The good news about this scenario is that your funnel isn’t really broken! You just need to bring more people over to visit. And there are lots of ways to do that.
First, double up on your efforts by making sure your SEO is awesome across your entire site (but especially on your most relevant pages). If you set this up properly, Google will bring you lots of traffic without you having to lift a finger.
Then try some free avenues for bringing in extra visitors: guest posting on relevant blogs, hosting a webinar (either with another person or just by yourself!) or hanging out and offering value in relevant Facebook groups. All of these are great ways to get noticed by new people and attract them to your site.
Finally, you can go the paid route. Targeted Facebook ads or Instagram ads are a smart way to bring in more of your ideal customers. This is actually one of my favorite methods because you can get so detailed with who you’re advertising to.
Problem 2: A Dead End
So you have a great opt-in offer and a landing page. But then what happens?
Lots of entrepreneurs drop the ball but not following up with the customers that find them. The reality is that not many people are going to buy from you on first contact. They need some time to get to know you and to warm up to what you’re offering them.
This is another easy fix! Getting their contact info is only the beginning! Now comes the real work of introducing yourself and showing off what you’ve got on offer.
The best way to do that is to set up an autoresponder in your mail service provider. Send out a few introductory emails. Let them know who you are and what you do. Give them something of interest for free (a bonus offer or even just a list of your top blog posts). Then circle back to reintroduce your offer.
It’s always best to have all this stuff set up before you start sending people to your landing page.
Problem 3: Not Solving A Problem
Most of us are in business because we want to help people. But a simple communication problem can easily prevent us from doing that! Communication issues occur when our clients get confused or can’t easly tell what we’re all about. It should never be up to your reader to have to sleuth it down or figure it out! It’s up to you to tell them.
This can be a result of two things:
1. Not using the right language. Check your copywriting (across all platforms!). Can your customer easily tell what the benefit is? It’s never just about the service or product. Your customer wants to know what they’re really getting from you. So make sure you’re telling them.
2. Not listening to your customer. Do you know what you customer wants from you? Maybe you think that you’re a graphic designer but more and more people are asking you for branding advice. To find success, your business always needs to respond to your audience’s needs. So make sure you’re listening!
Problem 4: Lack Of Flow
A bulletproof sales funnel has multiple levels: a freebie opt-in offer, (typically) a low-priced “tripwire” offer and the higher priced offer. If each of your items addresses a completely different problem, you’re probably confusing your customers more than helping them.
To truly make sure your offer is working around the clock, each of your offers needs to address the same basic issue. Maybe you offer a free checklist or worksheet for free. Then you offer a paid hour-long video training. And finally comes your signature product or service. Each item relates to the next and builds upon the momentum of the last. That’s how you start building trust and get the readers in your funnel to want more and more.
Problem 5: No CTA
Your audience might love you to tears but if you don’t tell them what you want them to do, they’re not going to do it. It’s not that your audience is stupid. It’s that the online space is super-crowded. There’s no time for them to figure it out on their own! They’ll click away before that ever happens so it’s up to you to keep things focused.
Make the CTA (Call-To-Action) your new BFF. You need one absolutely everywhere you want your reader to take action: on your sales page, blog posts, social media posts, newsletters etc. Sprinkle them like chili flakes on your pizza: wildly and evenly. Every single thing you post online is serving an important purpose: to drive people into your sales funnel. But if you don’t make the next step crystal-clear, most of those precious customers will just walk away. So always make sure your audience knows exactly what action you want them to take next!
Do any of those mistakes sound familiar? I’d love to find out which sales funnel leak I helped you fix today!
Be sure to say thanks by commenting below or sharing this post on Pinterest if you found it useful!
Have fun with your hustle this week! See ya in the next one.