Even though this blog is focused on online marketing, the Law of Attraction is another one of my favorite topics (and you can read much more about that on my other blog right here!)
On first glance, it might seem like online marketing and metaphysics are light-years apart, but I actually find that there are many similarities.
This week’s topic is just one example!
Creating a client avatar is one of the most basic steps of building a successful brand.
One of the biggest problems for new online entrepreneurs is not getting clear about who you’re tring to sell to. If you don’t have a crystal clear vision of your dream client, then you’re not doing your job right! You could have the best, most awesome and helpful product in the entire world but if you don’t know who you’re selling to then you’re going to run into major problems.
But when you really look at the actual steps involved, building your client avatar is actually a certain type of business magic.
There’s much more than meets the eye here!
It’s all about dreaming big and calling that exact person in. You’re creating an intention of who you want to work with as well as putting in the inspired effort in order to attract them–and that’s a basic version of the Law of Attraction.
It’s your biggest opportunity to shape your business going forward. And the cool thing is it really IS all your decision, so you might as well create the future business experience of your dreams!
So just in case you don’t have yours together quite yet, this week I’m bringing you the formula to start manifesting clients in with your client avatar!
How To Call In Clients With The Law of Attraction
1. Get Clear About Who You Want To Help
Most people take a far too passive approach to building their online business. So repeat after me: when it comes to your business, there’s no such thing as one size fits all! It might be tempting to try to talk to EVERYONE when you’re just starting out but very few companies get massively successful that way.
By far the best way to sell anything is to build your own tribe of totally engaged fans. And that’s where the client avatar comes in!
When you get clear about your dreams, you’ll also realize that you do have a dream client in mind! We all have favorite kinds of people to work with. This is your big opportunity to get clear about exactly who those people are purely for your own benefit!
(Pssst! It’s totally cool and not-at-all-selfish to want to focus on YOUR kind of people. So just do it already!)
Here are some sample questions to help you get crystal clear about your client avatar:
2. Know How You Need To Speak
Now that you know who you’re speaking to, it’s time to start using language that you know they’ll understand.
Think about it: you don’t use the same language when you talk to your mom as you do your best friend! We all change our language and vocabulary depending on who we’re talking to.
Language is always about communication first. Whether we think about it or not, we’re always tailoring our messaging in a way that gets our message across the most effectively.
If you’ve ever had an “oh my god this sounds EXACTLY like me!” moment from reading something online, then you’ll know just how powerful the written word can be.
Humans are birds of a feather. We all tend to attract and gravitate towards people who are similar to us (age, geography, career, attractive-ness level). And since we know this, we can use language to resonate with the audience of our dreams.
3. Call Your Perfect Client In
Once you know who your client is and you’ve figured out how to talk to them, all that’s left to do is to call them in!
And that all boils down to visibility. You need to put yourself and your message out there, on the right online channels, as frequently as possible! All of your content should now reflect your new knowledge about who you’re targeting and how to speak to them.
It doesn’t matter if you’re posting to IG or writing a massive blog tutorial, you need to ALWAYS keep that special client in mind.
After you start planting the seeds, your dream clients will be more than happy to show up for you! Just keep writing authentically for you dream audience and putting yourself out ther and they’ll have a funny way of “magically” turning up for you. 🔮🔮🔮
So what do you think? Do you work with the Law of Attraction in your business? Have you created a client avatar? I’d love to hear how they both work for you!
Thank you so much for reading! If you loved this post, please remember to share it! Have a wonderful & productive week ahead.