Does your blog suck?
The cold hard truth is…it might.
I’ve seen so many entrepreneurs with good ideas and websites that are just meh.
And I totally understand why it happens.
If you’ve never made a website before, you probably don’t know what you need and what you don’t. You probably don’t know what makes you look professional and what makes you look….not so much.
And if you look unprofessional you’re probably turning some people off without even noticing it.
A great website is pulling its weight by selling 27/7. It’s your digital home, your business card and your receptionist all rolled into one. That’s why it’s so important to get it right!
So this week, let me roll up my sleeves and get real with you. Because no one’s ever going to tell the truth to your face! And it might just be hurting you and your bottom line.
Ready for the truth? Okay, here are my top five reasons why your blog just might suck.
5 Reasons Why Your Blog Sucks
1. Blurry Photos
You bought your blog theme and everything looks pretty good. But then it’s time to add your own photos and you’re not really sure what to do.
I’ve seen so many pretty sites that have crazy potential pretty much RUINED by blurry, unprofessional photos.
Again, first impressions are everything in the online world. Weirdly pixelated, too dark or massively blurry shots aren’t doing you a lick of good. (Please please please don’t you ever take a tiny photo and stretch it to fit!)
Just take one look at your favorite sites or Instagram accounts. I can pretty much guarantee they all use sharp, crisp and clean images throughout their whole site. They simply don’t take a chance with using lower-quality images.
If you want people to treat you as a pro, you’ve got to think about what message you’re putting out there. This is not the time to risk looking amateur or cheap.
There are lots of great options for FREE non-cheeseball stock images online. My favorite source is Pexels.)
2. Confusing or Cowded Nav Bar
Your visitors need a way to get around your site and your nav (or menu bar) is how they do it.
But don’t overwhelm them with too many options! If people don’t know what to click on, they’re probably just going to scroll away forever (And obviously that’s no good!) It’s way smarter to stick to the absolute basics: your bio, services page and blog page and a sales page or two.
I don’t care how cute your site is or how many offers you really have. Confusion is your enemy! The fewer options you have, the more obvious it will be for your reader to make their next move. Suffering from Shiny Object Syndrome doesn’t serve anyone! It just makes people leave your site faster.
3. Lacklustre Bio
Don’t you even dare start your bio like this:
“Hi! My name is Hooopla Doolittle. Welcome to my site!”
This isn’t your 2001 Geocities site. You don’t have to welcome anyone aboard to your site anymore!
The biggest job your bio page needs to do is get your visitors to keep reading.
There are two things you need two things in order to do that: a great hook and a story.
Does your bio page tell your story? Can your reader easily figure out who you are and what you do? Do you even know what story you want to tell? (That’s why it’s so important to get clear about this before you start writing!)
You don’t have a lot of time to capture your reader’s attention. And ideally, we’re doing a lot more than just being intriguing! You want your reader to fall in love. You want your reader to really SEE you. So stop hiding and being vague! If you can’t put yourself out there here, then why are you even bothering with this game at all?
4. Vague Services Page
“Coaching Services. Click here for more info.”
Erm no honey! No one’s ever going to write you to ask what it is you do! I mean why would they? There’s another coach out there just like you who’s telling your customer exactly what they would get out of their coaching plan. No one would ever pick something so vague over a page that gets straight down the point: what you offer, what your client will get out of it and for how much.
“Click here for more info” basically translates into I haven’t thought this far ahead or I’m too lazy to figure out packages.
It’s not cute and it reeks of unprofessionalism. So please stop it right now!
5. Unprofessional Bio Photo
Having a professional bio photo is soooo freakin’ important. Don’t make them wonder who the man behind the curtain might be. Your tribe wants to actually see you!
That means a nice crisp and clean shot of you, not a blurry iPhone shot, obvious selfie or a picture of you with your cat. If you can’t hire a professional, that’s totally cool! At the very least do your hair and make-up, find some natural light and get someone with a real camera to aim the lens straight at your head. Use a tripod and a timer if you need to!
You can do a lot of this with the help of a friend so don’t you dare skip this step.
I hope you enjoyed this bit of tough love today! I’m not writing this to be mean. I actually want to help you! The thing is none of these fixes are things you can’t do yourself. You probably just need someone (like me) to point you in the right direction.
(PS if this post has got you convinced that you need a little extra help in this department, be sure to check out my Brand + Biz Roadmap service! It’s perfect for brand new entrepreneurs.)
Did you love this? Then please remember to say thank you with a share!
See you back here next week, my entrepreneur babes!
You might also want to check out this post about the most persuasive words to use in your copywriting or this one about how to plan your blog.